IBO Best Practice Messages

Understanding Business Support Materials

With your Amway™ Independent Business, you are in a business of your own, but you are never alone. Your upline, the IBOAI®†, and the Amway Corporation are here to assist you with what you need to help you succeed. For many – especially IBOs whose background is not in business – an important key to success is the use of professional development resources.


These resources, known as Business Support Materials (BSM), are helpful tools for providing optional training and motivation to IBOs, an important part of any sales-driven organization. To enable IBOs to focus on building successful businesses with BSM without risk, Amway requires sellers of BSM to maintain a buy-back policy. Buyers of BSM are entitled to 180-day buy-back from the seller of BSM if they are not satisfied with their purchase. Those who buy tickets to functions have a 30-day satisfaction guarantee on the purchase price of the ticket.


IBOs who choose to purchase or sell BSM must ensure that the quantity and cost of BSM are reasonably related to sales volume and profits of that IBO. In addition, IBOs in their first 90 days may return all BSM purchased in any form, including meeting tickets, with proof of purchase, for a full refund of the price paid for each BSM.


It should always be made clear that use of these resources does not guarantee success. What worked for one person may – or may not – work for another. No one ever built a successful business without putting in time and effort. For those who are committed to putting the time and energy in their Amway™ Independent Business, BSM can be important resources to help build a balanced, successful business and attaining goals.


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